Search engines such as GOOGLE and Bing use bots to crawl pages on the web, going from site to site ,
collecting information abput those pages and putting them in an index . Next algorithms analyze
pages in the index , taking into account hundres of ranking factors or signals , to detemine the order
pages should appear in the search result for a given query.
Search ranking factors can be considered proxies for aspects of the experience . Our periodic
Table of SEO factors organizes the factors into six main categories and weights each based
on its overall importance to SEO . For example contents quality and keywords research
are key factors of content optimization and crawlability and mobile – friendliness are important site architecture
The search algorithms are designed to surface relevant , authoritative pages and provide use with
an efficient search experience . Optimizing your site and content with these factors in mind can help
your pages rank higher in the search result.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings.