SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the process of improving the quality and quantity of websites traffic to a websites or a web page from serch engines . SEO targets unpaid traffic (know as
“natural “organic “result )rather than direct traffic of paid traffic . Unpaid traffic may originate from different kinds of searches , including image seach, video search , academic search
, new search and industry- specific vertical search engines .
As an internal marketing strategy, SEO considers how search engines work the computer -programmed algorithms that dictate search engine behavior what people search for the actual search terms
or keywords types into search engines and which search engines are preferred by their targeted audience seo is performed because a websites will receive more visitors from
a search engine are websites rank higher on the search engine result page (SERP). These visitors can then potentially be converted into customers.