SOCIAL MEDIA MARKETING is the use of social media platform and websites to promote or product or services .
Although the terms e marketing and digital marketing are still dominant social media marketing is becoming
more popular for both practitioners and researches . Most social media platform have built – in data analytics
tools , enabling companies to track the process , success, and engagement of ad camaigns. Companies address
a range of stakeholders through social media marketing including current and potential customers , currents and potential
employees jounalists , bloggers and the general public . On a strategic level, social media marekting includes the
management of a marketing companies governance setting the scope and the establishment of a firm ‘s desired
social media “culture ” and “tone”.

When using social media marketing firms can allow customers and internt users to post user- generate content also
known as ” earned media “, rather than use marketer- prepared adverstising copy.