seo is a fundamental part of digital marketing because people conduct trilions of seaches every
year, often with commercial intent to find information about products and services . Search is often the
primary source of digital traffic for brands and complements other marketing channles . Greater visibility
and ranking higher in search results than your competition can have a material impact on you bottom line.
However, the search result have been evolving over the past few years to give users ,more direct
answers and information that is more likely tokeep users on the result page instead of driving them
to other websites.
Also note, features like rich result and knowleadge panels in the search result can increase
visibility and provide users more information about your company directly in the result.